The KO-U Sake Project (2019)
KO-U is a new sake brand in Japan, which wants to assimilate into the US market. However, Japanese sake is not known in the US, and hence, KO-U is decided to have a new LOGO and package for matching the Us customers. KO-U wants to have a modern and simple design instead of using Japanese tradition patterns/texts on the logo and the packaging. KO-U wants to Show the refreshing sake to the US and tell people that sake is not only for Senior citizens and also for the young people. And KO-U wants to sale the point of mixing cocktails by using KO-U sake, to attract more attention for the young people who want to try new things.