ART DIRECTOR: Yong Wu
DESIGNER: Yong Wu
YEAR: 2019
CLIENT: KO-U SAKE



KO-U is a sake brand in Japan, which wants to assimilate into the US market. This design merges differing traditions and cultures of attracting today’s global and multi-cultural audiences, it also transforms the conservative sake packaging into a modern and minimalist version.  Wood represents the sense of nature, and hence, we choose plywood as the main material in the packaging.  We engraved the logo and used plexiglass to create a clean and modern appearance on the sake box. We also designed the receipts for cocktails that can get customers' interest in making cocktails at home, and also we made the wooden mat that can be used at the bars. This stunning design tells people that sake is not only for the seniors and also for the young people who want to try new stuff.









GDUSA American Inhouse Design Awards 2019