TYPE: GRAPHIC DESIGN, PARTNERSHIP, MARKETING
ART DIRECTOR: YONG WU
DESIGNER: YONG WU
YEAR: 2024
CLIENT: KUNG FU TEA X HOW TO TRAIN YOUR DRAGON
Led the Kung Fu Tea x How To Train Your Dragon (Universal Studios) collaboration, designed key visuals for posters, social media graphics, animations, packaging, merchandise design, app promotions, website design, store installations, and photo retouching. Coordinated with printing vendors to ensure accurate materials and on-time delivery to over 400 stores across the U.S.
ART DIRECTOR: YONG WU
DESIGNER: YONG WU
YEAR: 2024
CLIENT: KUNG FU TEA X HOW TO TRAIN YOUR DRAGON
Led the Kung Fu Tea x How To Train Your Dragon (Universal Studios) collaboration, designed key visuals for posters, social media graphics, animations, packaging, merchandise design, app promotions, website design, store installations, and photo retouching. Coordinated with printing vendors to ensure accurate materials and on-time delivery to over 400 stores across the U.S.
I developed the idea of creating a customized box for influencers and sweepstakes, which strengthened our social presence on TikTok and Instagram by driving followers and views. I also designed the in-store experience at the NY flagship location, which boosted sales during the collaboration period.
