TYPE: GRAPHIC DESIGN, PARTNERSHIP, MARKETING
ART DIRECTOR: YONG WU
DESIGNER: YONG WU
YEAR: 2023
CLIENT: KUNG FU TEA X SPIRIT HALLOWEEN
Designed promotional assets for the Kung Fu Tea x Spirit Halloween collaboration, including custom cup and lid designs, key visuals for posters and social media, influencer box packaging, and overall event branding. I conceptualized and created Kung Fu Tea’s first-ever straw cap, which successfully boosted sales and has since been used in other brand collaborations. Additionally, I collaborated with the Spirit Halloween team to develop a special edition Kung Fu Tea Halloween costume, further enhancing the campaign’s reach and impact.
ART DIRECTOR: YONG WU
DESIGNER: YONG WU
YEAR: 2023
CLIENT: KUNG FU TEA X SPIRIT HALLOWEEN
Designed promotional assets for the Kung Fu Tea x Spirit Halloween collaboration, including custom cup and lid designs, key visuals for posters and social media, influencer box packaging, and overall event branding. I conceptualized and created Kung Fu Tea’s first-ever straw cap, which successfully boosted sales and has since been used in other brand collaborations. Additionally, I collaborated with the Spirit Halloween team to develop a special edition Kung Fu Tea Halloween costume, further enhancing the campaign’s reach and impact.
Animation: Ankie Wang I Photographer: Karina Munoz I Photography Retouching: Yong Wu