TYPE: BRANDING
DESIGNER: YONG WU
YEAR: 2018
TITLE: DIA:BEACON MUSEUM (REBRANDING) 



Dia: Beacon is one of the largest museums in the country for modern and contemporary art. The concept of this rebranding project is about the sense of space and presents the modern atmosphere of this museum. The irregular shape of the logo is inspired by the large scale work of Richard Serra, he is one of the artists in Dia: Beacon and his works have been displayed in the museum as a long-term exhibition. The middle part of the text shows the three letters d, i, a formed by the division of space. Reflecting the simplicity and fundamentals of this museum.